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International Journal of Innovative Research and Advanced Studies (IJIRAS)(ISSN: 2394-4404) is a brisk multidisciplinary educational research platform providing those individuals an ideal intricate opportunity to accomplish their desires who long for a refined betterment in their respective arenas. Designed to usher the sublimity around the globe we engage our noble efforts for the enlightenment of multidisciplinary issues contemplatively. We bring forth this electronic journal monthly and promote the vivid research entries with precise and apt touches and by bridging the gulf between perception and the inception.Join us to sail beyond horizons or to ride beyond stars for bring off contouring destinies.

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  • Area of concentration: Multidisciplinary
  • Frequency of publishing: Monthly
  • Mode of publishing: online (e-journal)
  • Language of publication: English
  • Double Blinded Review Process
  • Zero Level Plagiarism Tolerance

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  • IJIRAS provides individual Soft Copy of Certificate of Publication to each Authors of paper.

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  • Platform to showcase your research
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International Open Access Journal



Current Issue (January Issue 2026)
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1.Measuring, Detecting And Quantifying Urban Sprawl: A Comprehensive Review Of Geospatial Methods, Metrics, And Quantitative ApproachesMr. Prakasha A. P., Dr. Manjunatha C. S. DOWNLOAD
2.Talent Development And Retention As Correlates Of Career Progression Of Business Educators In Tertiary Institutions In South-Western NigeriaAJISAFE, Olatunbosun Emmanuel, BALOGUN, Justinah Abosede, AJISAFE, Olufunke Oluyemisi DOWNLOAD
3.Consumer Behaviour And Sustainable Tourism: A Comprehensive Review Of Concepts, Behavioural Mechanisms, And Future Research DirectionsDr. A Rajasekaran, Dr. Misha V, Dr. Kavitha K S, Dr.Aarcha S S DOWNLOAD


Special Issue 2025 (Idhaya College For Women Kumbakonam)
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1.The Study Of Business Ethics And Its Consequences In Workplace Gayathri, A. SowbarnikaDOWNLOAD
2.Supply Chain ManagementA. Monika, P. Mathumitha DOWNLOAD
3.The Role of AI in Higher Education Teachers with Special Reference to Thiruvarur TownDr. A. GunasundariDOWNLOAD
4.A Study Of Agricultural MarketingK. Abinaya, T. Dhanushya DOWNLOAD
5.A Study On Consumer Preference Towards Oneplus Company Limited In KumbakonamR. Agasthiya, B. Nithyasri DOWNLOAD
6.Fintech And Financial Inclusion In The Digital EraFarhana Begam Yahya Mohitheen, B. Anbuselvi DOWNLOAD
7.The Impact Of Social Media On Customer Confusion In Beauty ProductsB. Sakthipriya, Dr. G. T. Vijayalakshmi DOWNLOAD
8.Corporate Social Responsibility: Digital Empowerment In Rural AreaMr. K. Visagaswaruban, Dr. R. Venkatesan DOWNLOAD
9.Organizational Resilience In Times Of Economic Downturns Dr. B. Renuka DeviDOWNLOAD
10.A Conceptual Study On Developing Entrepreneurial Skill Sets Among Students Of Heis To Succeed In The Gig Economy Using AMO ModelDr. Muthumani. K, Dr. Chira Isac DOWNLOAD
11.The Rise Of Mobile Marketing: Strategies, Challenges And Consumer Engagement In The Digital AgeDr. K. Sudha, Dr. Chira Isac DOWNLOAD
12.A Study On Policyholders’ Satisfaction Towards Lic Products With Special Reference To Mayiladuthurai DistrictDr. K. Sundari, Ms. D. Priyadharshini DOWNLOAD
13.Reimagining Consumer Behaviour In The Digital Era: The Impact Of Social Media Marketing With Special Reference To The Kumbakonam RegionDr. M. GanesanDOWNLOAD
14.A Study On Online Shopping And Customer Satisfaction In Thiruvarur TownDr. R. JayanthiDOWNLOAD
15.A Study On Consumers’ Perception Towards Q-Commerce Services In Tenkasi CityDr. Sundaramoorthy, N. Petchiammal DOWNLOAD
16.Exploring Financial Inclusion In India: Progress, Challenges And The Way ForwardDr. G. R. Gayathiri, Dr. R. Renuka, Lalitha V., Vignesh Chandrasekaran DOWNLOAD
17.Youth Insights On Mobile Commerce In The Southern RegionDr. K. DurgadeviDOWNLOAD
18.A Study On Consumer Behaviour To Paytm Mobile Wallet At KumbakonamDr. N. PrabhaDOWNLOAD
19.Marine Product Export From India - Trends And ChallengesDr. R. K. BrinthaDOWNLOAD
20.A Study On Financial Performance Of Repco Home Finance BankDr. R. V. HemaDOWNLOAD
21.User’s Perception Towards Sports Apparel – A Study With Reference To MayiladuthuraiDr. G. RadhaDOWNLOAD
22.Financial Performance Analysis Of Kumbakonam Mutual Benefit Fund Nidhi LimitedDr. V. MahalakshmiDOWNLOAD
23.A Study On Effective Customer Relationship Management Enhancing Marketing Services And RetentionGeetha. K, Reeshma. F DOWNLOAD
24.A Study On Digital Payment Systems And Consumer Perception In Kumbakonam (TK)Dr. T. SuganyaDOWNLOAD
25.Banking Management SystemM. Santhoshini, M. Srinithi DOWNLOAD
26.Employee GrievanceJ. Mirudhula, N. Uma DOWNLOAD
27.The Role Of Social Media Marketing In The Growth Of Small-Scale Enterprises: A Study With Special Reference To Kumbakonam TownMrs. K. ChitraDOWNLOAD
28.A Study On Performance Management System Of Private And Public Sector Banks In Reference To Thiruvarur DistrictMrs. N. Subathra, Dr. M. Sethuraman DOWNLOAD
29.A Study On Effectiveness Of Training And Development Program Of The Employee In Saravana Stores Textiles, Purasawalkam, In ChennaiMrs. R. Radhika, Dr. P. Rengarajan DOWNLOAD
30.Assessing The Impact Of Mudra Yojna Scheme On Entrepreneurship Development In Mayiladuthurai District Dr. S. Mayilavaganan, Mrs. S. Sindhuja DOWNLOAD
31.Neuromarketing In The Age Of Digitalization: A Case Study On Colgate’s Evolution Musfira Beevi Mirza Akbar, N. Dayana Infanta DOWNLOAD
32.A Study On Customer Satisfaction Towards Online Food Delivery System In KumbakonamMrs. V. Muthamilselvi, Ms. M. Dharani DOWNLOAD
33.The Impact of Customer Relationship Management in Digital MarketingMrs. T. Panchavarnam DOWNLOAD
34.Digital Transformation In Financial Services: Trends, Impact, And Future OutlookDr. V. Pattammal, R. Bhavana DOWNLOAD
35.Green Marketing Practices With Reference To The Users Of Mayiladuthurai DistrictDr. M. Mathivanan, A. Praveena DOWNLOAD
36.A Study On Saving Behaviour And Investment Pattern Among Information Technology Sector EmployeesDr. R. Renuka, Dr. V. Lalitha, Dr. G. R. Gayathiri DOWNLOAD
37.Customer Perception Towards Aadhar Enabled Payment System (AEPS) With Reference To Selected Rural Areas Of Mayiladuthurai DistrictDr. G. Prabakaran, Ms. M. Rajalakshmi DOWNLOAD
38.Human Resource Management Empowering Through Technology: A Review Of HR Information System And E-Recruitment SystemsG. Raveena, R. Nikitha DOWNLOAD
39.A Study On The Impact Of Digital Ration Cards And E-POS Machines On The Effectiveness Of The Public Distribution System (PDS) With Special Reference To Mayiladuthurai DistrictS. Karthik, Dr. S. Mayilvaganan DOWNLOAD
40.The Role Of Blockchain In E-Commerce: Enhancing Security And TransparencyH. Shafiya Begam, V. Mathivathana DOWNLOAD
41.A Study On Consumer Behaviour Of Online Shopping (With Reference To Thanjavur District)Dr. S. Suganya DOWNLOAD
42.E-Commerce And Financial Analysis To Corporate Governance And Consumer BehaviorSwathi. V, Vaishnavi. E DOWNLOAD
43.A Study On Work Culture Among The Employees Of Bharath Gas Agencies In MayiladuthuraiSwedha S, Thamarai Selvi S DOWNLOAD
44.An Empirical Study Of Boosting Customer Engagement Through Innovative Retail MarketingR. Bakkialakshmi, T. Aishwarya DOWNLOAD
45.M Commerce (Mobile Commerce)Dr. R. Vanitha;DOWNLOAD
46.The Role Of Artificial Intelligence In Modern Corporate GovernanceDr. K. KulanjiammalDOWNLOAD
47.Customer Acquisition, Customer Satisfaction Through Implementation Of Customer Relationship Management In The Banking Sector - A StudyD. Durga, Dr. G. T. Vijayalakshmi DOWNLOAD
48.Business And Finance In The Digital Age: Trends, Challenges, And InnovationDr. M. Sangeetha, Z. Mohamed saad, Madhumitha.S DOWNLOAD
49.A Study On Financial Performance Analysis Of Dalmia Bharat Limited Using Trend AnalysisDr. D. VengateswariDOWNLOAD
50.The Impact Of Influencer Marketing On The Buying Behaviour Of Young ConsumerDr. K. Suganthi, Mrs. P. Santhalakshmi DOWNLOAD
51.Investors’ Perception Towards Sukanya Samruddhi Yojana (SSY) – A Study With Reference To Mayiladuthurai DistrictMs. A. Praveena, Ms. S. Gayathri DOWNLOAD
52.Comparative Analysis Of Present Trends And Future Projection Of The Indian Stock MarketDr. K. PunithavathiDOWNLOAD
53.A Study On Franchise Business In KumbakonamLalitha V. , G. R. Gayathrri, R. Renuka, Vignesh Chandrasekaran DOWNLOAD
54.An Analysis Of Stability Of Beta Among 30 Companies Listed In BSESurya M, Dr. Jeyachitra A DOWNLOAD
55.Digital Financial Services In India – A Surface Level AnalysisDr. S. Mayilvaganan, S. Musalini DOWNLOAD
56.A Study On Benefits And Challenges In Electronic Commerce In An Emerging EconomyDr. V. Pothigaimalai, S. Asmina Rahmath DOWNLOAD
57.A Study On Customer Satisfaction Towards OTT Platform In KumbakonamDr. S. SujathaDOWNLOAD
58.A Study On Consumer Buying Behaviour Towards Bathing Soap Sandhiya.S MDOWNLOAD
59.A Study On Investors Awareness Towards Systematic Investment Plan In KumbakonamMrs. B. MaragathamDOWNLOAD
60.A Study On Benefits Of Entrepreneurial Development Programme And Its Impact On Creating Ventures With Reference To Mayiladuthurai DistrictDr. K. Suganthi, Mrs. M. Kalaiselvi DOWNLOAD
61.A Theoretical Study On Brainpower Of TeachersMrs. C. MahalakshmiDOWNLOAD
62.E-CommerceM. Sarojini, M. Sneha DOWNLOAD
63.The Social Media Platforms On Influences In Purchase DecisionsSwetha.V, Nishanthini.B DOWNLOAD
64.International Trade In Business EconomicsDivyadharshini.R, Porselvi.A DOWNLOAD
65.BNPL And It’s Effect On Personal Debt AccumulationK. Iswarya, S. Nangaiyarkarasi DOWNLOAD
66.Email Marketing Best Practices For Maximizing Open And Click RatesJ. Abhinaya, P. Rasikha DOWNLOAD
67.A Study On Customer Perception Towards Digital Banking Transaction In KumbakonamMiss. V. Vaishnavi, Miss. B. Varshini DOWNLOAD
68.A Study On Financial Performance Of Honda Motors Company LimitedDr. R.V. Hema, Miss. S. Harini DOWNLOAD
69.Study On Employee Motivation Of Swan Stoneart ChennaiMiss. H. Hemalatha, Miss. K. Janani DOWNLOAD

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