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International Journal of Innovative Research and Advanced Studies (IJIRAS)(ISSN: 2394-4404) is a brisk multidisciplinary educational research platform providing those individuals an ideal intricate opportunity to accomplish their desires who long for a refined betterment in their respective arenas. Designed to usher the sublimity around the globe we engage our noble efforts for the enlightenment of multidisciplinary issues contemplatively. We bring forth this electronic journal monthly and promote the vivid research entries with precise and apt touches and by bridging the gulf between perception and the inception.Join us to sail beyond horizons or to ride beyond stars for bring off contouring destinies.
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- Area of concentration: Multidisciplinary
- Frequency of publishing: Monthly
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- Language of publication: English
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Current Issue (January Issue 2026)
| SL NO. | TITLE | AUTHORS | DOWNLOAD |
|---|---|---|---|
| 1. | Measuring, Detecting And Quantifying Urban Sprawl: A Comprehensive Review Of Geospatial Methods, Metrics, And Quantitative Approaches | Mr. Prakasha A. P., Dr. Manjunatha C. S. | DOWNLOAD |
| 2. | Talent Development And Retention As Correlates Of Career Progression Of Business Educators In Tertiary Institutions In South-Western Nigeria | AJISAFE, Olatunbosun Emmanuel, BALOGUN, Justinah Abosede, AJISAFE, Olufunke Oluyemisi | DOWNLOAD |
| 3. | Consumer Behaviour And Sustainable Tourism: A Comprehensive Review Of Concepts, Behavioural Mechanisms, And Future Research Directions | Dr. A Rajasekaran, Dr. Misha V, Dr. Kavitha K S, Dr.Aarcha S S | DOWNLOAD |
Special Issue 2025 (Idhaya College For Women Kumbakonam)
| SL NO. | TITLE | AUTHORS | DOWNLOAD |
|---|---|---|---|
| 1. | The Study Of Business Ethics And Its Consequences In Workplace | Gayathri, A. Sowbarnika | DOWNLOAD |
| 2. | Supply Chain Management | A. Monika, P. Mathumitha | DOWNLOAD |
| 3. | The Role of AI in Higher Education Teachers with Special Reference to Thiruvarur Town | Dr. A. Gunasundari | DOWNLOAD |
| 4. | A Study Of Agricultural Marketing | K. Abinaya, T. Dhanushya | DOWNLOAD |
| 5. | A Study On Consumer Preference Towards Oneplus Company Limited In Kumbakonam | R. Agasthiya, B. Nithyasri | DOWNLOAD |
| 6. | Fintech And Financial Inclusion In The Digital Era | Farhana Begam Yahya Mohitheen, B. Anbuselvi | DOWNLOAD |
| 7. | The Impact Of Social Media On Customer Confusion In Beauty Products | B. Sakthipriya, Dr. G. T. Vijayalakshmi | DOWNLOAD |
| 8. | Corporate Social Responsibility: Digital Empowerment In Rural Area | Mr. K. Visagaswaruban, Dr. R. Venkatesan | DOWNLOAD |
| 9. | Organizational Resilience In Times Of Economic Downturns | Dr. B. Renuka Devi | DOWNLOAD |
| 10. | A Conceptual Study On Developing Entrepreneurial Skill Sets Among Students Of Heis To Succeed In The Gig Economy Using AMO Model | Dr. Muthumani. K, Dr. Chira Isac | DOWNLOAD |
| 11. | The Rise Of Mobile Marketing: Strategies, Challenges And Consumer Engagement In The Digital Age | Dr. K. Sudha, Dr. Chira Isac | DOWNLOAD |
| 12. | A Study On Policyholders’ Satisfaction Towards Lic Products With Special Reference To Mayiladuthurai District | Dr. K. Sundari, Ms. D. Priyadharshini | DOWNLOAD |
| 13. | Reimagining Consumer Behaviour In The Digital Era: The Impact Of Social Media Marketing With Special Reference To The Kumbakonam Region | Dr. M. Ganesan | DOWNLOAD |
| 14. | A Study On Online Shopping And Customer Satisfaction In Thiruvarur Town | Dr. R. Jayanthi | DOWNLOAD |
| 15. | A Study On Consumers’ Perception Towards Q-Commerce Services In Tenkasi City | Dr. Sundaramoorthy, N. Petchiammal | DOWNLOAD |
| 16. | Exploring Financial Inclusion In India: Progress, Challenges And The Way Forward | Dr. G. R. Gayathiri, Dr. R. Renuka, Lalitha V., Vignesh Chandrasekaran | DOWNLOAD |
| 17. | Youth Insights On Mobile Commerce In The Southern Region | Dr. K. Durgadevi | DOWNLOAD |
| 18. | A Study On Consumer Behaviour To Paytm Mobile Wallet At Kumbakonam | Dr. N. Prabha | DOWNLOAD |
| 19. | Marine Product Export From India - Trends And Challenges | Dr. R. K. Brintha | DOWNLOAD |
| 20. | A Study On Financial Performance Of Repco Home Finance Bank | Dr. R. V. Hema | DOWNLOAD |
| 21. | User’s Perception Towards Sports Apparel – A Study With Reference To Mayiladuthurai | Dr. G. Radha | DOWNLOAD |
| 22. | Financial Performance Analysis Of Kumbakonam Mutual Benefit Fund Nidhi Limited | Dr. V. Mahalakshmi | DOWNLOAD |
| 23. | A Study On Effective Customer Relationship Management Enhancing Marketing Services And Retention | Geetha. K, Reeshma. F | DOWNLOAD |
| 24. | A Study On Digital Payment Systems And Consumer Perception In Kumbakonam (TK) | Dr. T. Suganya | DOWNLOAD |
| 25. | Banking Management System | M. Santhoshini, M. Srinithi | DOWNLOAD |
| 26. | Employee Grievance | J. Mirudhula, N. Uma | DOWNLOAD |
| 27. | The Role Of Social Media Marketing In The Growth Of Small-Scale Enterprises: A Study With Special Reference To Kumbakonam Town | Mrs. K. Chitra | DOWNLOAD |
| 28. | A Study On Performance Management System Of Private And Public Sector Banks In Reference To Thiruvarur District | Mrs. N. Subathra, Dr. M. Sethuraman | DOWNLOAD |
| 29. | A Study On Effectiveness Of Training And Development Program Of The Employee In Saravana Stores Textiles, Purasawalkam, In Chennai | Mrs. R. Radhika, Dr. P. Rengarajan | DOWNLOAD |
| 30. | Assessing The Impact Of Mudra Yojna Scheme On Entrepreneurship Development In Mayiladuthurai District | Dr. S. Mayilavaganan, Mrs. S. Sindhuja | DOWNLOAD |
| 31. | Neuromarketing In The Age Of Digitalization: A Case Study On Colgate’s Evolution | Musfira Beevi Mirza Akbar, N. Dayana Infanta | DOWNLOAD |
| 32. | A Study On Customer Satisfaction Towards Online Food Delivery System In Kumbakonam | Mrs. V. Muthamilselvi, Ms. M. Dharani | DOWNLOAD |
| 33. | The Impact of Customer Relationship Management in Digital Marketing | Mrs. T. Panchavarnam | DOWNLOAD |
| 34. | Digital Transformation In Financial Services: Trends, Impact, And Future Outlook | Dr. V. Pattammal, R. Bhavana | DOWNLOAD |
| 35. | Green Marketing Practices With Reference To The Users Of Mayiladuthurai District | Dr. M. Mathivanan, A. Praveena | DOWNLOAD |
| 36. | A Study On Saving Behaviour And Investment Pattern Among Information Technology Sector Employees | Dr. R. Renuka, Dr. V. Lalitha, Dr. G. R. Gayathiri | DOWNLOAD |
| 37. | Customer Perception Towards Aadhar Enabled Payment System (AEPS) With Reference To Selected Rural Areas Of Mayiladuthurai District | Dr. G. Prabakaran, Ms. M. Rajalakshmi | DOWNLOAD |
| 38. | Human Resource Management Empowering Through Technology: A Review Of HR Information System And E-Recruitment Systems | G. Raveena, R. Nikitha | DOWNLOAD |
| 39. | A Study On The Impact Of Digital Ration Cards And E-POS Machines On The Effectiveness Of The Public Distribution System (PDS) With Special Reference To Mayiladuthurai District | S. Karthik, Dr. S. Mayilvaganan | DOWNLOAD |
| 40. | The Role Of Blockchain In E-Commerce: Enhancing Security And Transparency | H. Shafiya Begam, V. Mathivathana | DOWNLOAD |
| 41. | A Study On Consumer Behaviour Of Online Shopping (With Reference To Thanjavur District) | Dr. S. Suganya | DOWNLOAD |
| 42. | E-Commerce And Financial Analysis To Corporate Governance And Consumer Behavior | Swathi. V, Vaishnavi. E | DOWNLOAD |
| 43. | A Study On Work Culture Among The Employees Of Bharath Gas Agencies In Mayiladuthurai | Swedha S, Thamarai Selvi S | DOWNLOAD |
| 44. | An Empirical Study Of Boosting Customer Engagement Through Innovative Retail Marketing | R. Bakkialakshmi, T. Aishwarya | DOWNLOAD |
| 45. | M Commerce (Mobile Commerce) | Dr. R. Vanitha; | DOWNLOAD |
| 46. | The Role Of Artificial Intelligence In Modern Corporate Governance | Dr. K. Kulanjiammal | DOWNLOAD |
| 47. | Customer Acquisition, Customer Satisfaction Through Implementation Of Customer Relationship Management In The Banking Sector - A Study | D. Durga, Dr. G. T. Vijayalakshmi | DOWNLOAD |
| 48. | Business And Finance In The Digital Age: Trends, Challenges, And Innovation | Dr. M. Sangeetha, Z. Mohamed saad, Madhumitha.S | DOWNLOAD |
| 49. | A Study On Financial Performance Analysis Of Dalmia Bharat Limited Using Trend Analysis | Dr. D. Vengateswari | DOWNLOAD |
| 50. | The Impact Of Influencer Marketing On The Buying Behaviour Of Young Consumer | Dr. K. Suganthi, Mrs. P. Santhalakshmi | DOWNLOAD |
| 51. | Investors’ Perception Towards Sukanya Samruddhi Yojana (SSY) – A Study With Reference To Mayiladuthurai District | Ms. A. Praveena, Ms. S. Gayathri | DOWNLOAD |
| 52. | Comparative Analysis Of Present Trends And Future Projection Of The Indian Stock Market | Dr. K. Punithavathi | DOWNLOAD |
| 53. | A Study On Franchise Business In Kumbakonam | Lalitha V. , G. R. Gayathrri, R. Renuka, Vignesh Chandrasekaran | DOWNLOAD |
| 54. | An Analysis Of Stability Of Beta Among 30 Companies Listed In BSE | Surya M, Dr. Jeyachitra A | DOWNLOAD |
| 55. | Digital Financial Services In India – A Surface Level Analysis | Dr. S. Mayilvaganan, S. Musalini | DOWNLOAD |
| 56. | A Study On Benefits And Challenges In Electronic Commerce In An Emerging Economy | Dr. V. Pothigaimalai, S. Asmina Rahmath | DOWNLOAD |
| 57. | A Study On Customer Satisfaction Towards OTT Platform In Kumbakonam | Dr. S. Sujatha | DOWNLOAD |
| 58. | A Study On Consumer Buying Behaviour Towards Bathing Soap | Sandhiya.S M | DOWNLOAD |
| 59. | A Study On Investors Awareness Towards Systematic Investment Plan In Kumbakonam | Mrs. B. Maragatham | DOWNLOAD |
| 60. | A Study On Benefits Of Entrepreneurial Development Programme And Its Impact On Creating Ventures With Reference To Mayiladuthurai District | Dr. K. Suganthi, Mrs. M. Kalaiselvi | DOWNLOAD |
| 61. | A Theoretical Study On Brainpower Of Teachers | Mrs. C. Mahalakshmi | DOWNLOAD |
| 62. | E-Commerce | M. Sarojini, M. Sneha | DOWNLOAD |
| 63. | The Social Media Platforms On Influences In Purchase Decisions | Swetha.V, Nishanthini.B | DOWNLOAD |
| 64. | International Trade In Business Economics | Divyadharshini.R, Porselvi.A | DOWNLOAD |
| 65. | BNPL And It’s Effect On Personal Debt Accumulation | K. Iswarya, S. Nangaiyarkarasi | DOWNLOAD |
| 66. | Email Marketing Best Practices For Maximizing Open And Click Rates | J. Abhinaya, P. Rasikha | DOWNLOAD |
| 67. | A Study On Customer Perception Towards Digital Banking Transaction In Kumbakonam | Miss. V. Vaishnavi, Miss. B. Varshini | DOWNLOAD |
| 68. | A Study On Financial Performance Of Honda Motors Company Limited | Dr. R.V. Hema, Miss. S. Harini | DOWNLOAD |
| 69. | Study On Employee Motivation Of Swan Stoneart Chennai | Miss. H. Hemalatha, Miss. K. Janani | DOWNLOAD |